Playboy Moves = Opportunity – Ratti Report Playboy Moves = Opportunity

Playboy Moves = Opportunity

Playboy RattiSteve’s breakdown: New CCO, CDO, etc. With all these changes going on at Playboy right now, one must think getting a meeting would be a cinch! Think digital services. Read on.

LOS ANGELES, CA: Playboy Enterprises, Inc. Chief Executive Officer, Scott Flanders announced today a number of changes to the Playboy media team.

Effective immediately, Cory Jones, who was previously Senior Vice President of Digital Content at Playboy, has been promoted to the position of Chief Content Officer at the Company, where he will oversee content across both Playboy magazine and the Company’s digital platforms.  Mr. Jones joined Playboy in June of 2014 and has presided over the development and re-launch of, which has seen a 250 percent growth in traffic since its reintroduction just 11 months ago.

Mr. Jones replaces Jimmy Jellinek, who has served as Playboy’s Chief Content Officer and Editorial Director since 2009.  Mr. Jellinek has been promoted to President of Entertainment, including oversight of Alta Loma Entertainment Group, a media and lifestyle company that develops Playboy properties for film and television.  Mr. Jellinek will work alongside the division’s Head of Creative Affairs, Peter Jaysen.

Jason Burhmester has been promoted to Editorial Director of Playboy magazine, reporting to Mr. Jones.  Mr. Burhmester was previously Executive Editor of the magazine.

Playboy Founder, Hugh M. Hefner, remains the Editor In Chief of the magazine.

Additionally, Phillip Morelock has been promoted to the position of Chief Digital Officer at the Company.  Mr. Morelock previously served as Senior Vice President, Chief Product Officer at Playboy and was instrumental in leading the team that built Playboy’s successful online and mobile platforms, including, and the recently launched app, Playboy NOW.  In this new role, Mr. Morelock will continue to lead the digital product teams and will also oversee the advertising sales team led by Senior Vice President, Chief Revenue Officer and Publisher, Matt Mastrangelo.

Mr. Jones and Mr. Morelock will report directly to Mr. Flanders.

“Cory and Phillip have done a brilliant job at reenergizing our digital brand, and are creating tremendous excitement and momentum for Playboy. And we look forward to the unique vision Jimmy will bring to developing and growing our film and TV business,” said Mr. Flanders in making the announcement.  “I have the utmost faith that under their leadership that they and their combined teams will continue to evolve the Playboy brand in a way that creates additional value for our audiences, for advertisers and for our employees.”

Mr. Jones, Mr. Morelock and Mr. Jellinek will continue to be based in Playboy’s Beverly Hills headquarters.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit


Type and press Enter to search