PledgeMusic cues up Adam Leach as marketing head
Steve’s breakdown: Music accounts can be “trying” but this one’s global and the new guy does have almost 10 years at Sony Music under his belt. Add it all up and this account could be harmonious.
BROOKLYN, NY: PledgeMusic today announced the addition of Adam Lekach to its executive management team in the role of Senior Vice President, Marketing. He will report to CEO Dominic Pandiscia.
Lekach will oversee the company’s global marketing and campaign management strategy with responsibility for evolving cross-company synergies and driving increasingly better results for PledgeMusic’s partner base. He will also oversee public relations strategies for key campaigns and initiatives. His role extends across PledgeMusic’s expanding direct- to-fan ecosystem, which now includes NoiseTrade and Set.fm. The platform empowers more than 50,000 artists with inventive ways to connect with an active and rapidly growing user base of more than 3 million superfans to create new revenue opportunities throughout the music production and promotional lifecycle of their endeavors.
“Adam Lekach is a highly creative and results-driven digital marketing executive, and we are enormously pleased to have him onboard,” says Pandiscia. “He joins PledgeMusic at a pivotal juncture as we begin the process of integrating NoiseTrade and Set.fm. Adam’s deep familiarity with the independent and major label worlds will play a key role in boosting our growth opportunities and ensuring we deliver on our guiding premise that there’s a better way to experience music.”
The industry veteran most recently served as Vice President Media and Partnerships for Kemado Media Group, consisting of Mexican Summer, Anthology Recordings, Software Recording Co., and Kemado Records. His extensive experience also includes nearly a decade in marketing and sales roles for Sony Music Entertainment.
“PledgeMusic uniquely connects passionate music fans with the artists they love to support and has done a formidable job delivering on that promise,” says Lekach. “I am honored to join the team and contribute my experience to growing our global fan base and broadening our relationships with artists, managers, publishers, labels and other industry partners.”