Pro Teams & Venues company has new CMO
Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always fluid at companies like this so it’s never a bad time to make the introductions.
BROOKLYN, NY: Brooklyn Sports & Entertainment has made two key hires for its marketing and programming departments. Marilyn Hauser will become SVP of Programming for Barclays Center, beginning Dec. 18, as Elizabeth Brooks has joined the company as Chief Marketing Officer and oversees all of the marketing efforts for BSE’s teams and venues, including branding, advertising, merchandising, creative, digital and in-game presentation.
Brooks joins BSE from Sopris Capital Associates, where she served as CMO and Executive in Residence for the private equity firm, working across multiple high-growth portfolio companies. With more than 20 years of experience, Brooks has held senior marketing roles in entertainment, technology, and music, including CMO of big data innovator Lucid, Senior Vice President of Content & Marketing for Live Nation Entertainment, and CMO of RealD, the global leader in 3D cinema.
Hauser, a prominent entertainment executive, will oversee the day-to-day booking of Barclays Center by continuing to build on existing relationships with promoters, agents, artist management, and content providers. She will also explore new programming opportunities and original event concepts for Brooklyn.
With more than 30 years of industry experience, Hauser is joining BSE from Live Nation where she served as Senior Vice President of Talent Programming, and managed special projects for the New York City and Philadelphia offices. Prior to Live Nation, Hauser oversaw booking for Prudential Center as well as all aspects of event marketing, promotion and publicity. Before Newark, she spent 25 years at the Palace of Auburn Hills in Michigan where she led programming and marketing for The Palace, DTE Energy Music Theatre, Meadow Brook Amphitheatre, and the Detroit Pistons. Hauser will report to Keith Sheldon, EVP of Programming for all BSE venues.
“I am excited to solidify our marketing and programming departments with the additions of Elizabeth and Marilyn,” said Brett Yormark, CEO of Brooklyn Sports and Entertainment in a statement. “We are now primed to support and continue BSE’s rapid growth with their diverse backgrounds in sports, entertainment, music, and technology. Both Elizabeth and Marilyn have proven success in their areas of expertise and will be strong leaders for our team.”
“I’m thrilled to join BSE at this exciting point in the company’s growth and to bring the power of the BSE brands – great teams, world-class venues, and more – and the irreplaceable experience that is live entertainment to fans and business partners everywhere,” said Brooks.
“BSE is recognized among the premier entertainment companies in the world,” said Hauser. “I am thrilled to be joining their team.”