Raptors Rebranding Report

Raptors Rebranding Report

Toronto Raptors RattiSteve’s breakdown: These guys have everybody musing about a rebrand. Maybe they should just get some professionals, like you, in there and get it done right.

TORONTO, Canada: The Raptors continue to work on a rebrand in time for the 2015-16 campaign, when Toronto plays host to the all-star game. A name change has been ruled out, even though new Maple Leaf Sports and Entertainment president and CEO Tim Leiweke was initially in favour of such a move, but the colours surely will be getting an overhaul.

A report Monday said a black and gold scheme has emerged as a contender and that makes sense, since global ambassador Drake has built his OVO brand around those colours. An advertisement on raptors.com for “Drake Night” at the ACC on Jan. 11 depicts a black and gold Raptors logo beside Drake’s similarly coloured owl trademark.

When asked if the black and gold scheme is the current leading contender, Leiweke told the Sun: “We are looking at a few different ideas.” One of them would be a blue and white look, to tie in with the Maple Leafs and Blue Jays.

Multiple sources said they have seen mockups featuring the black and gold design.


Type and press Enter to search