RCA Announces New Executive Marketing Team

Steve’s Breakdown: Here’s a perfect example of how cut throat Hollywood is. They actually name the people who are not fired yet but might be at the end of the article. WOW.

Anyway, this is a lot of movement at one time and I suspect there are more changes on the way. Though the music business doesn’t spend that much, they do tend to do events. So if that’s your thing, go for it.

NEW YORK, NY: New CEO Peter Edge outlines the label’s leadership structure while sources say staff cutbacks are imminent.

With the official naming two weeks ago of CEO Peter Edge and president/COO Tom Corson, the rest of the RCA Music Group team is falling into place.

In a memo sent to staff on Tuesday, Edge announced that Joe Riccitelli will lead the pop/rock promotion teams, while Mark Pitts becomes president of Urban Music/Bystorm Entertainment. Geo Bivens, meanwhile, will run the urban promotion staff. Keith Naftaly,Rani Hancock and David Wolter will assume senior A&R positions.

Aaron Borns, Lisa Cambridge and Carolyn Williams will lead the marketing department. And Karen Lamberton will oversee film and TV licensing/strategic marketing.Bob Anderson will run sales, Mika El-Baz will oversee the publicity team, and Samantha Lecca will run the video production team.

On the business side, Dan Zucker will lead business affairs and Cliff Silver will head up finance.

In another move, the company will now issue all releases under the RCA Records label. Writes Edge: “With that established, we will be a powerhouse music company second to none in terms of our extraordinary roster.”

But even on the heels of these assignments, sources tell Billboard.biz the label is also planning to lay off about 20 staffers on Wednesday. Among those believed to have been cut are RCA senior VP of artist development Scott Seviour; RCA senior VP of A&R Jeff Aldrich, RCA senior VP of rhythm-crossover promotion Michael Williams, Jive senior VP of video & DVD production Janet Kleinbaum, RCA VP of promotion administration Joan Fallon, and RCA VP of top 40 promotion Dave Dyer.

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