Steve’s breakdown: This is a great event and will give your agency a lot of exposure. The video is a promo from 2010 but it still give you an idea of the festival. Proposals are due Feb. 20 and you can get more details here.

Manhattan’s River to River Festival, a large summer arts event in New York, has released an RFP to manage all PR for 2012 with the possibility of a multi-year engagement.

The Lower Manhattan Cultural Council took over as lead partner of the event in 2011 and is looking for agency pitches for a pact to run from late February through August. The festival runs from mid-June to mid-July.

In addition to creating a strategic PR plan, the work covers execution as well, including press releases, pitching, managing the festival’s press office, events and other PR duties.