Slacker radio tunes in first CMO

Slacker radio tunes in first CMO

Steve’s breakdown: When an organization hires their first CMO, things are about to change. Get in there and be part of it.

SAN DIEGO, CA: Slacker, Inc. today announced the addition of Craig Rechenmacher, Chief Marketing Officer, and Carter Brokaw, Chief Revenue Officer, to the Slacker Radio team.

“We’ve built a tremendous platform and consumer base over the past few years. The addition of Craig and Carter to the executive team will accelerate our already strong growth and momentum,” said Jim Cady, president and CEO at Slacker. “Both bring impressive experience, an understanding of the entertainment landscape and genuine love of music to their roles at Slacker.”

Formerly holding a variety of executive leadership roles at Electronic Arts, including most recently serving as VP of Marketing and Business Development for EA’s Origin platform, Craig Rechenmacher brings to Slacker 17 years of experience in driving brand, product, digital marketing and business development. During his time at EA, Craig also led global marketing efforts for EA Partners and Games Label including key products such as Rockband, Need for Speed, Dead Space and Godfather. Craig held senior level positions at THQ and Sony Computer Entertainment prior to working at EA, and he now brings his analytical and strategic marketing skills, creativity and love of music to Slacker Radio.

“Slacker offers an unrivaled lineup of content in the digital music space,” said Craig Rechenmacher. “From personalized music to ESPN Radio and ABC News, Slacker is taking a unique approach to radio, and I am looking forward to my new position and the opportunities it brings.”

Carter Brokaw brings to Slacker Radio his extensive experience working across digital media and marketing platforms with Fortune 500 companies. Prior to joining Slacker, Carter played an instrumental role as Chief Revenue Officer at Meebo, Inc., spearheading the go-to-market monetization strategy and successfully developing a unique cost-per-engagement distribution platform. Prior to joining Meebo, Carter was Vice President of Digital Media at Warner Music Group, where he helped structure the blueprint for its direct-to-consumer business model. Additionally, Carter spent more than a decade at CNET Networks where he focused on integrating large technology brands and product assets into the online shopping process.

“Slacker is a leader in the expanding digital music landscape,” said Carter Brokaw. “I have always been impressed by their diverse listening options, and I am honored to be a part of this ground breaking company.”

Slacker has also appointed board member Steve Wadsworth to Executive Chairman. Steve is focused on helping to drive strategic direction, pulling from his 17 years of experience at The Walt Disney Company as a pioneer for Disney’s digital media and technology business. Steve’s past experience includes more than 11 years as Disney’s chief executive overseeing Internet and digital media, and serving as president of Disney Interactive Media Group.

Slacker Radio has the most varied and compelling range of customizable content offered by any radio service, while maintaining the most personal listening experience. This includes over 200 expert-programmed and interactive music stations, along with customizable stations featuring ESPN Radio and live programming, ABC News, comedy, custom artist-hosted showcase stations and leading music festival stations. In addition, Slacker listeners can create their own personalized radio stations featuring their favorite music, news and sports. Slacker Premium Radio also includes on-demand access to the entire Slacker music library featuring millions of songs.

About Slacker, Inc.
Slacker offers the world’s most complete range of radio services, from millions of songs to custom content from ESPN Radio, ABC News and much more. Whether it’s the award-winning free Slacker Basic Radio, the fully-loaded Slacker Radio Plus, or Slacker Premium offering on-demand access to Slacker’s music catalog, listeners enjoy a unique, custom listening experience. Slacker enables music lovers to play highly personalized music online at the Slacker web site, in Ford vehicles with SYNC AppLink, on connected home devices or on-the-go with free Slacker Personal Radio applications. Slacker mobile applications are available for iPhone, iPad, Android, BlackBerry smartphones and more. For additional information visit:

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