Still lots of opportunity at Gawker

87294_2-photos4Steve’s breakdown: So it looks like Gawker.com was taken down by the “Hulkster” but check into all the other brands Univision now owns including The Onion, The Root, Fusion, DeadspinGizmodoJalopnikJezebelKotaku and Lifehacker.

NEW YORK, NY: Gawker.com, which punctured the egos of media executives and celebrities and injected a much-imitated snarky tone into internet writing, will shut down after 14 years of operation, the website announced Thursday.

Univision, the Spanish-language broadcaster and digital publisher, agreed to purchase Gawker Media’s stable of sites for $135 million in a bankruptcy auction held this week. The deal is expected to be approved Thursday.

But the flagship site, Gawker.com, apparently didn’t fit into Univision’s plans. The publisher has made a big push into the millennial digital space through the acquisitions of The Root and The Onion and the takeover of Fusion, of which it had owned half. It will continue to operate six other former Gawker Media properties: Gizmodo, Deadspin, Jezebel, Kotaku, Lifehacker and Jalopnik. 

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