Streaming company to turn up the volume: Digital Lead
Steve’s breakdown: Cutting-edge digital, social and mobile marketing initiatives are the tools the new CMO from the Gap is going to leverage for the Pandora brand. Sprinkle in a lead innovative, data-driven marketing programs that accelerate listener growth and there’s your pitch.
OAKLAND, CA: Pandora (NYSE: P), the largest streaming music provider in the U.S., today announced that Aimée Lapic will join the company as chief marketing officer, effective December 13. Lapic will bring Pandora’s next chapter to life through cutting-edge digital, social and mobile marketing initiatives and will lead consumer brand strategy, market positioning, performance-based and partnership marketing for the company.
“Aimée brings to Pandora a deep customer focus and long track record of driving significant growth for consumer brands,” said Roger Lynch, president and CEO of Pandora. “She has the exact performance and partner marketing experience we need to take Pandora to the next level and expand our audience across all tiers of service.”
Lapic comes to Pandora following a 13-year run at Gap Inc., where she served most recently as chief marketing officer for Banana Republic and the general manager of BananaRepublic.com. In this role, Lapic’s team’s effort in paid-social media and other digital marketing programs delivered a return on investment of more than 500 percent. Prior to leading that business, Lapic held Gap Inc. leadership roles with increasing responsibility, including senior vice president and general manager of International Gap Outlet, where she drove 20 consecutive quarters of growth.
“I’m incredibly excited to join Pandora at such a pivotal time in the company’s history,” Lapic said. “Pandora wrote the playbook on personalized music. I can’t wait to help shape the next chapter by attracting and engaging listeners in innovative new ways.”
Before joining Gap Inc., Lapic held senior roles at Providian (now Chase), internet startups Headlight.com (acquired by Cyber U) and iOwn.com (acquired by Citibank Mortgage), and spent time as a consultant for McKinsey & Company. She currently serves on the CMO Advisory Board for Ridge Ventures, an early-stage venture capital firm that invests in consumer internet and enterprise companies.
Lapic holds a BA in English from Princeton University and an MBA from Harvard University Graduate School of Business.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.