Technicolor gets its mojo back via patents: Marketing next?
Steve’s breakdown: This story is interesting to us because of two reasons. I actually pitched and won this business while at M&C Saatchi and, believe it or not, they do have lots of products that need to be advertised and sell. Two: They have just finished reorganizing and are racking up revenue by going after patent infringers. (is that a word?) We think stepped up marketing is just around the corner.
HOLLYWOOD, CA & ISSY LES MOULINEAUX, France: 40,000! That’s the number of video, audio and optics patents owned by Technicolor, the company that invented the process for color movies used in “The Wizard of Oz” and other classics. Technicolor of Paris, which has shut factories and cut jobs in the past two years, is cashing in on its patents to turn around its fortunes. It has a team of 220 that dissects every new smart phone and tablet for patent infringements.
Read the rest on page D2 of the paper.