Time to check-in on Time Inc
Steve’s breakdown: Soooo0 many changes over at Time Inc. but the flood gates of possible new business opportunities won’t open until the end of August. That’s when the EVP overseeing 20 U.S. brands since 2011 is gone and the new guy is in. His name is Rich Battista. Also check into digital work being initiated at almost every brand. Agency Changes Are Coming!!
Read on to learn more about all these changes.
NEW YORK, NY: Time Inc. unveiled a broad restructuring aimed at pumping up digital revenue, under which Rich Battista has been named executive VP and president of brands overseeing the company’s U.S. media properties, in the biggest management shakeup since it spun off from Time Warner two years ago.
On the editorial side, Fortune editor Alan Murray will succeed Norman Pearlstine as Time Inc.’s chief content officer. All Time Inc. U.S. editors will now report to Murray; Pearlstine will remain with the company, reporting to chairman and CEO Joe Ripp as vice chairman.
With Battista’s promotion, Evelyn Webster, who has served Time Inc. as executive VP since 2011 overseeing its 20 U.S. brands, will leave the company at the end of August. A Time Inc. rep said no additional layoffs have been announced as part of the reorg.
In the new role, Battista will oversee brand editorial, development, marketing, public relations, operations and strategy, as well as Time Inc. Video. He joined Time Inc. in March 2015 to head People and Entertainment Weekly, and later added oversight of Sports Illustrated Group and the company’s video division. Battista previously spent 25 years in the entertainment industry where his past positions included CEO of Mandalay Sports Media and president of Fox’s national cable networks.
“Rich will continue to do the work he started at People, Entertainment Weekly and Sports Illustrated, to transition our brands to become true multimedia, multiplatform businesses and to introduce an entrepreneurial spirit and investment culture into the organization,” Ripp said in a statement. “We believe that if we nurture our brands, they will endure and grow.”
Battista’s digital initiatives to date include plans to launch an over-the-top network keying off the People and EW brands, and a mobile, video-only publication covering Internet celebrities called Instant. In another big to focus on digital growth, Time Inc. in February acquired data marketing firm Viant, parent company of Myspace.
Time Inc. also is reorganizing its ad sales group, with U.S. advertising sales organization now reporting to Mark Ford, chief revenue officer global advertising. The new sales structure will be configured in three areas: category sales; brand sales; and newly established digital sales teams to cater to “digital-first” clients. Time Inc.’s U.S. sales planning, sales marketing and development teams, which previously supported corporate and brand sales, will also move under Ford’s purview.
In addition, Time Inc.’s content-marketing studio, The Foundry, will now be led by Jen Wong, president of Time Inc. Digital.
Murray will report to Battista on business and editorial matters and to Ripp “on matters of editorial independence and journalistic integrity,” according to Time Inc. He will continue to serve as editor of Fortune until a successor has been named.
Pearlstine will now focus on international growth opportunities for Time Inc.’s brands and content, among other projects.