Trouble in Paradise? Accounts won one year ago this week

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break.

EVERYWHERE USA: So here are the accounts won one year ago this week. The chart shows the client, the agencies, the account size, the account type and date of the win. Source: Access Confidential

New York Life Insurance Company Euro RSCG Worldwide $35 MM Creative 12-19-2011
Captain D’s, LLC TM Advertising $8 MM Agency of Record 12-19-2011
Novartis Pharmaceuticals Corporation Starcom USA $600 MM Media Planning and Buying 12-19-2011
Siemens Enterprise Communications, Inc. Horizon Media Inc. $90 MM Media Planning and Buying 12-19-2011
Jack in the Box, Inc. StruckAxiom Interactive 12-16-2011
Toys “R” Us, Inc. OMD $112 MM Media Planning and Buying 12-16-2011
Sony Computer Entertainment America, Inc. Euro RSCG $5 MM CRM 12-16-2011
Discover Financial Services, LLC Draftfcb $5 MM Interactive 12-14-2011
Heineken USA, Inc. Droga5 $10 MM Creative 12-13-2011
Philips Electronics North America Corp. Ogilvy & Mather Worldwide $500 MM Creative 12-13-2011

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