TrueCar gets a new CMO and it’s not soon enough
Steve’s breakdown: Lord knows this idea is not new but these folks are turning up the heat with this hire. I’m sure this operations/marketing guy will be looking for new and innovative ways to engage car buyers. Lord also knows the videos they are using now is not the way.
And BTW: They’ve changed their tag line more times than a hotel room changes sheets.
SANTA MONICA, CA: TrueCar, the only transparent publisher of real-time new (TrueCar.com) and used (ClearBook.com) vehicle transaction data, has announced that Todd Daum, former marketing executive at Yahoo and American Express, has been named Chief Marketing Officer of the Santa Monica based company.
Daum will be responsible for developing, directing and overseeing direct-to-consumer product marketing, e-commerce, online and offline advertising initiatives, and media across TrueCar’s current and developing properties.
“Todd brings a rare blend of brand building expertise and online marketing experience across multiple channels. He will be vital in delivering awareness of our brand to consumers,” said Scott Painter, Founder and CEO of TrueCar. “As we continue to develop great products and strong technology platforms, we look to Todd to help us increase conversion – and make us a household name.”
Daum comes to TrueCar with a unique perspective on the automotive industry. In his prior role as Chief Operating Officer at Automoti.com, Daum built an online marketplace that enables rental car companies to sell their “at risk” vehicles directly to consumers while still in their rental inventory. The company was sold to Hertz in 2009.
Daum is the former Head of Marketing for Overture Services – managing the $500m+ P&L for the SME division of the search-based advertising pioneer. Todd later became head of B2B marketing for all Overture products as well as web hosting, e-commerce and HotJobs.
Before joining Overture, Todd spent 10 years at American Express where he was responsible for Marketing and Business Development in New York and Hong Kong. He also worked extensively in direct response marketing, market entry strategy, business development and brand building for the Merchant and Consumer Card Groups at the Fortune 100 company. While part of the New Industries team, Todd built and ran the Telecom business through his work on merchant acquisition and consumer demand generation. Todd began his career at American Express focusing on the highly successful Platinum Card program.
“I am excited about the opportunity to be a part of an effort that is literally changing the face of the auto industry. The ideas being put into practice daily at TrueCar are nothing short of revolutionary – and I welcome the challenge of building effective marketing strategies to help bring them to the public.”
About TrueCar, Inc.
TrueCar, Inc. is focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. As a transparent, visual publisher of real-time new and used car transaction data, TrueCar.com price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.
TrueCar, Inc. works with a national network of over 5,000 Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation’s largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers. These partnerships include American Express, AAA, USAA and more than 60 others. Collectively these audiences represent over 1M in-market customers each month.
TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco. The company was founded in 2005 and has been profitable since 2009. With 131 percent annual growth since 2006, TrueCar has driven over 350,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information. You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook