$10,000,000 University Account Seeks CMO
Steve’s breakdown: The school is University of North Carolina at Chapel Hill and these guys spend over $2 million on PR so ya gotta figure advertising has got to be in the $10 million range.
And now you can either help them find the person who’s going to spend that money or use the job description below to outline your pitch. (Or Both)
CHAPEL HILL, NC: The University of North Carolina is quickly becoming the nation’s leading global public research University, with a current research portfolio exceeding $1.1 billion. With that in mind, Carolina’s marketing program must lead the nation in strategic vision while being innovative and deeply rooted in Carolina’s authentic brand. The role of Chief Marketing Officer is within the Office of University Development and reports to the Vice Chancellor of Development. This senior member of the development leadership team will lead a team of professionals in creating the marketing and communications strategies that will contribute to the success of For All Kind: the Campaign for Carolina, the current fundraising campaign with a goal of $4.25 billion and reaching hundreds of thousands of donors.
The Chief Marketing Officer will work directly with development leadership across the University to market the University’s case for support in accordance with the Campaign for Carolina’s existing marketing strategy, develop innovative campaign marketing and communications plans to strengthen awareness and engagement for campaign priorities and support campus-wide schools and units with marketing, communications and announcements. The Chief Marketing Officer will work closely with development leaders in the schools and units supporting their campaign goals and foster engagement within their specific audiences. The Chief Marketing Officer serves as the Development liaison with the Office of Communications to ensure coordination of brand strategy, messaging and content.
The University of North Carolina has enjoyed a long-standing place among leaders in higher education since it was chartered in 1789 and opened its doors for students in 1795 as the nation’s first public University. Situated in the beautiful college town of Chapel Hill, N.C., Carolina has earned a reputation as one of the best universities in the world. Carolina prides itself on a strong, diverse student body, academic opportunities not found anywhere else and a value unmatched by any public university in the nation.
The University is currently in its third year of a comprehensive fundraising campaign. For All Kind: the Campaign for Carolina is the most ambitious university fundraising campaign in the Southeast and in University history. The drive launched in October 2017 with a goal to raise $4.25 billion by Dec. 31, 2022, and is inspired by the Blueprint for Next, the University’s overall strategic plan built on two core strategies: of the public, for the public, and innovation made fundamental.
Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization’s collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.
A Bachelor’s degree, preferably with a major in Journalism, English, Communications or other related major. Master’s degree in a related field is preferred.
Qualifications and Experience
A minimum of seven years of experience in marketing, branding, communications, public relations or related field with a proven track record of success in clearly articulating the case for support to donors, prospects or transferrable skills. Minimum of three years of supervisory experience of professional staff. Superior interpersonal/written and oral communication skills. Knowledge of the techniques for disseminating information to the public through various channels of communication including print, web, email and various existing and new social media channels. Ability to edit and analyze informational materials prepared by others. Experience within a comprehensive, research university setting. A high energy level and the drive to be successful. An employment history highlighted by increasing levels of responsibility. Experience working with strategic and integrated communications planning, as well implementation management. Proven ability to manage and lead effectively, both people and programs, including planning, resource allocation, budget allocation and supervision. Independent judgment and initiative required. Strong diplomacy skills (able to successfully manage external and internal relationships and effectively liaise with colleagues at all levels) and a customer service oriented attitude. Demonstrated experience working in a highly collaborative, team-oriented environment. Demonstrated experience in setting and achieving challenging goals.