TV & Video project at UMASS

TV & Video project at UMASS

Steve’s breakdown: We are going to be covering a lot more smaller project based accounts in 2012. Our philosophy is more is better so why not. Here’s the RFP. Cheers!

AMHERST, MA: The Department of Continuing and Professional Education at the University of Massachusetts Amherst is seeking bids from all qualified vendors that will provide production services for television spots, web-videos and web pre-roll spots marketing the Continuing and Professional Education (CPE) programs.

Project Approach:

All spots and videos will feature alumni of CPE programs (one alumnus per program/TV spot). UMass Marketing and New Business Development, in conjunction with CPE will identify programs, select and recruit alumni to be featured. Participating alumni will be chosen based on criteria including geographic proximity to Amherst. Participating alumni will be available to be filmed in locations that will require no overnight travel.

The awarded vendor will arrange and shoot interview sessions with selected alumni, focusing on criteria provided by Marketing and New Business Development (topics will include why subjects chose the University of Massachusetts Amherst, convenience of online classes/programs, and how a University of Massachusetts degree has contributed to the alumni’s professional success).

Included in this project the awarded vendor will edit interview sessions and employ, according to need, original B-roll and/or B-roll from the UMass Amherst – University Relation’s video group’s library, to create:

Four (4) 30-second TV spots Four (4) 60 to 90 second web-videos Two (2) 10 to 12 second pre-roll spots

One (1) television spot and one (1) web-video will be created for each selected program. Pre-roll spots will be derived from two (2) of the TV spots.

The awarded vendor, in consultation with the UMass Marketing & New Business Development staff, will determine which subjects/ programs are best suited for pre-roll spots.

The awarded vendor will work with the staff of UMass Marketing and New Business Development to ensure that each spot and video is on-message and satisfactorily produced. The awarded vendor also will consult with UMass Marketing and New Business Development / Creative Communication to ensure that all supers, titles, logos and graphic elements are in compliance with UMass Amherst and CPE branding standards.

Once the content of the materials has been approved, the awarded vendor will complete post-production services and final edit of all spots and web-videos.

This project includes:

 Two (2) DVD’s containing all spots and web videos to UMass Marketing and New Business Development

 Furnish properly formatted digital files of all TV spots to up to six (6) television stations/cable providers as directed by UMass Marketing and New Business Development

 Furnish digital files of all web-videos formatted for use on CPR’s Web-site.  Furnish properly formatted digital files of both pre-roll spots to up to six (6) television stations, cable providers and on-

line media outlets as directed by UMass Marketing and New Business Development. Delivery Date: Finished materials must be delivered on or before March 9, 2012.

Delivery: FOB Destination: Amherst, MA Contract Term: February 1, 2012 through March 9, 2012

Source:

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