A Very Very Green Lead
Steve’s breakdown: The Nature Conservancy is seeking a Chief Marketing & Communications Officer. Here’s your chance to help fill the position and be given the account to boot.
And talk about Green, their URL is Nature.org!
Here the job description
ARLINGTON, VA: Founded in 1951, TNC is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, TNC creates innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. The organization is tackling climate change and protecting lands, waters and oceans around the world. TNC envisions a positive future world where the aspirations of a growing human population are met – people are fed, healthy, employed, educated – and the diversity of all life persists.
One of TNC’s core values is its commitment to diversity, striving for a globally diverse and culturally competent workforce that represents the communities we serve. Over the years, TNC has evolved from its roots as a US land trust into a global organization working in 79 countries. With over 4,000 employees sharing ideas across a global network of projects, TNC is building diverse coalitions with indigenous communities, the private sector, government, and non-profits to find common ground and create win-win solutions capable of producing results beyond an individual place. Through direct action, transformative policy, and innovative financial solutions, its science-based approach protects, restores and encourages the sustainable use of nature while broadening the constituency for conservation by engaging citizens, policymakers, business leaders, financiers, and others in its work.
Managing one of the most effective private philanthropic organizations in the world, TNC has a robust membership program with over one million members, a growing online donor community, and one of the most successful planned-giving programs in the United States. In 2019, TNC had net assets of $7.7 billion and annual revenue exceeding $1 billion.
The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.
Your Position with TNC
Reporting to the CEO and as a member of the Executive Leadership Team, the Chief Marketing and Communications Officer (CMCO) is responsible for creating innovative marketing and communications strategies that accelerate our strategies, build our global brand, leading to increased awareness, fundraising revenue, relevance and respect across diverse audiences, and the general public in the US and in key international markets. Our ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative marketing campaigns across the broad spectrum of today’s marketing channels. We are looking for a ground-breaking, global leader with strategic, creative, and financial acumen as well as a strong business intellect and passion to take our organization to the next level.
Please visit the full job description on our careers website https://www.nature.org/careers to learn more about the responsibilities and other expectations of this position!
The Chief Marketing and Communications Officer (CMCO) leads all aspects of marketing and communications, working with TNC’s business units in support of growing the organization’s global conservation strategy. The CMCO develops and leads a marketing and communications plan to achieve the organization’s conservation, fundraising, and visibility goals. They are charged with raising the profile of The Nature Conservancy with targeted audiences, including current and potential members and donors, foundations, corporations, governments, and influencers around the globe. In partnership with business units, the CMCO will also lead the diversification of our brand, marketing, and communications efforts with youth and communities of color.
Reporting to the CEO, the CMCO devotes significant time and resources to organizational leadership responsibilities and works on a regular basis with the Board of Directors, regional managing directors, state and country program directors, other senior conservation leaders and key external influencers and high-level donors. They will manage and collaborate with a highly distributed team of over 130 people. They work closely with executive leadership to coordinate messaging and align marketing strategies that build critical support and funding to enable The Nature Conservancy to fulfill its mission.
Arlington, Virginia, USA. The location may be negotiable, but our Worldwide Office is preferred.
- Fifteen years senior level experience as a marketing and communications leader- preferably in mission-driven, non-profit, global organization.
- Demonstrated experience in developing creative content across multiple marketing channels (including B2B) that yield powerful, measurable results.
- Experience in leading and managing a large multi-disciplinary and dispersed team.
- Experience communicating with and presenting to diverse audiences including government officials, donors, board members, employees, outside partners, or equivalent.
- High energy, forward thinking, creative individual with high ethical standards.
- Demonstrated experience in marketing and communications to youth and communities of color in the US and experience working in global markets.
- Extensive global work experience and foreign language skills preferred (Spanish, Portuguese, French, Mandarin).
- Experience working in a multi-cultural marketing department or organization. Someone who can organically bring multi-cultural perspectives.
- Experience leading marketing and communications within a federated or distributed field model.
- Outstanding leadership and visionary qualities and ability to work effectively with and through others in a decentralized and geographically dispersed organization.
- Demonstrated ability to develop clear, targeted branding and marketing strategies tailored for different audiences and channels. Must be adept at evolving marketing strategies as the organization grows and changes. This should include deep experience across all traditional and social marketing platforms with a familiarity with marketing automation tools and experience with Digital Transformation.
- Experience and interest in targeted fundraising for marketing and communications.
- Must possess positive interpersonal, diplomatic, and negotiation skills that can be applied to internal and external relationships with diverse personalities.
- Exceptional interpersonal and relationship building skills coupled with strong written and verbal communication skills.
- Work effectively and pragmatically under pressure within a variety of simultaneous initiatives and issues, including acute (e.g., crisis) or reputational communication scenarios.
- Proven leadership, managerial and motivational abilities to implement a strategic vision and manage change to meet the needs of changing funding environments.
- A proven ability to drive success across a variety of budget-based scenarios.
- A proven ability to build relationships and drive influence at executive and Board of Director levels.
How to Apply
To apply and read the full job description of the Chief Marketing and Communications Officer: 48942 position, submit resume (required) and cover letter separately on our careers site https://www.nature.org/careers. Click “submit” to apply for the position or “save for later” to create a draft application for future submission. Once submitted, applications cannot be revised or edited. Failure to complete required fields may result in your application being disqualified from consideration. If you experience technical issues, please refer to our applicant user guide or contact [email protected]
All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on September 27, 2020.
The Nature Conservancy is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law. The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.