Atlanta economic development issues RFP for public relations

Steve’s breakdown: Here’s the timeline for this account:

August 16: RFQ distribution
August 24: Submission of questions
August 30: Responses to questions posted on website
September 7, 5:00pm: Submittals due
September 14 to September 16: Finalist interviews

All questions should be directed in writing to the following e-mail address:
RFP-RFQquestions@atlantada.com

Download the RFP here => RattiReportRFP13

ATLANTA, GA: Atlanta’s economic development authority is looking for a firm to develop and executive a PR program to buff its image among citizens, media and elected official and increase the number of business relocation leads via outreach to companies and brokers.

The Atlanta Development Authority has an RFP open through September 7 asking for an “aggressive, proactive and integrated” PR approach to “tell its story and shape its identity and reputation for the long term,” according to the document.

The work outlined includes managing media relationships, landing at least eight media placements per month, and creating an annual strategic communications plan, among other tasks.

The 35-year-old ADA installed a new president and CEO in May – Brian McGowan, former U.S. Deputy Assistant Secretary of Commerce and COO for the U.S. Economic Development Administration for the Obama administration.

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