Auburn University Athletics seek CMO & COO

Steve’s breakdown: Between the plan to hire these two positions, they have grown their annual budget from $47 million to $102 million in recent years. Here’s the job description for the CMO.

AUBURN, AL: Auburn is creating two new positions in its athletics department in an effort to “strengthen” internal operations, the school announced Wednesday.

The biggest addition is that of a chief operations officer, who will serve as the top official in the department under athletics director Jay Jacobs, and will carry similar responsibilities to that of an athletics director.

The COO will direct the overall planning, implementation, administration, direction, supervision, and day to day operations of the athletics department, according to a job posting on the school’s website. The COO will also work with the chief financial officer to help with projections and strategic budgeting.

Jacobs will also hire a chief marketing officer to help with the department’s branding and oversee their marketing efforts.

“Our operating budget has grown from $47 million to $102 million annually during my time as athletics director, and we have to ensure we have the infrastructure in place to support that growth and operate efficiently and effectively in the future. In this day and age, a good COO is a smart hire to make,” Jacobs said in a statement.

Both job postings were added to Auburn’s employment website Wednesday. The deadline to apply is Aug. 9.

The announcement comes on the heels of Jacobs’ promise to improve several facets of the department after Jay Gogue ordered an outside review. Jacobs, entering his 10th year as athletics director, also conducted his own internal review. He later announced plans to improve game-day parking and tailgating in June, and also hired veteran coaches to lead the baseball (Sunny Golloway) and softball (Clint Myers) programs.

Auburn also promoted Jack Smith to senior associate athletics director for communications, and Cassie Arner now oversees media relations for all sports outside football.

Auburn will also launch a digital version of its Tiger Roar magazine in August. Auburn also hired two writers in the spring and summer to provide content for its website and its magazine.


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