Digital Review: Pawtucket, Rhode Island

Pawtucket-Rhode-IslandSteve’s breakdown: They have a lot going on here. Questions regarding the RFP are due July 28th and responses are due August 11th. The RFP can be accessed at this link: Pawtucket

PAWTUCKET, RI: Here’s what they need.


City Web Site

Assist the City, on an ongoing basis, in developing a strategy to enhance the user interface and experience while using the City’s website. This strategy would encompass site design changes, e-commerce integration and ongoing maintenance.

The artwork that appears on the City’s website,, needs to be maintained on a routine basis to reflect the many events and seasons that occur in the City.

Social Media

The City is seeking a Social Media Consultant who provides a full range of capabilities and specialized expertise, including, but not limited to, a minimum of 5 years of proven social media marketing experience, thorough knowledge of top social media sites including but not limited to Facebook, Twitter, Google+, YouTube, Instagram, etc..

  • Will work with the City to develop a comprehensive social media strategy that tracks analytics and implements best practices based on data.
  • The following services are required:
  • Concept development, implementation, and management of the City’s Facebook page;
  • Concept development and implementation of a Twitter page; Consultation services in the following areas:
  • Provide direction on how to successfully integrate social media marketing with our web site and e-mail marketing
  • Copywriting and posting of content; Use of images;
    Audience development;
    Data analysis.

The selected consultant is expected to make recommendations regarding the use of any other potential social media networks.

E-mail Marketing

The City wishes to develop a program designed to keep its citizens and businesses from inside and outside the Pawtucket informed of events taking place in the City as well as promote important initiatives.

The selected Consultant will design newsletter templates that can be updated with new content on a monthly basis and e-mailed to its citizens and businesses.

The Consultant will compile e-mail addresses of Pawtucket residents and businesses from various sources and compile into a contact management system that the City can use to communicate information and newsletters to its citizens.


The City wishes to have a consultant available to assist it in its marketing and branding efforts. This will include, but may not be limited to the following:

Development (design and write copy) of materials (handouts and presentation) for marketing and branding initiatives;

Design and supply display advertising of various kinds as needed;

Creative services, such as design, illustration, photography, and videography;

Assist the City in developing a cohesive marketing strategy integrating web, social media, mobile marketing, display advertising and traditional means to bring awareness to Pawtucket and promote initiatives important to the City.

Marketing Materials

The selected vendor will supply a percentage of markup over cost for marketing materials developed and produced for the City’s marketing initiatives.


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