Efficiency Nova Scotia Corporation reviewing it’s marketing account

Efficiency Nova Scotia Corporation reviewing it’s marketing account

Steve’s breakdown: Here’s the RFP process

Intent to Respond confirmation email due: January 6, 2012
Proponents’ conference call: January 10, 2012
Proposals due: January 25, 2012 at 5:00pm AST
Short-listed proponents contacted re: presentation: February 2, 2012
Short-listed proponents’ presentations: February 16, 2012
Successful proponent(s) contacted: March 16, 2012

The RFP can be downloaded here

DARTMOUTH, NS, Canada: ENSC is seeking a marketing partner(s) to help design, develop, and execute marketing communications materials and activities. The successful company(ies) will be a key partner(s) with the Corporation, helping to develop:
A: General promotional materials and services

B: Residential marketing plan and materials

C: Business-to-Business marketing plan and materials

While ENSC is willing to hire multiple companies, one firm working across all categories is preferred.
The successful proponent(s) must be strategic and tactical, creative and practical, performance- oriented and budget-focused. We want big ideas and attention to small details. The proponent(s) must have a base in Nova Scotia and be seasoned in the Nova Scotia market – with a clear understanding of what motivates Nova Scotians’ decision-making – and how to positively influence that process. Previous experience marketing energy efficiency is considered an asset.

The successful proponent(s) will work directly with the ENSC marketing team during the 2012 calendar year.
ENSC reserves the right to select one or multiple companies. The company(ies) selected will not be considered exclusive marketing partners and ENSC reserves the right throughout the year to contact other suppliers.


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