EPA mulling account review

energy-star-logo-big-imageSteve’s breakdown: The account in question is for their Energy Star program. Click here to learn more and get involved. The review could go as high as $50 million.

WASHINGTON, DC: The Environmental Protection Agency is collecting information from agencies ahead of a likely review of its comprehensive marketing, media and PR account supporting the Energy Star program.

Cadmus Group‘s strategic communications operation is the 15-year incumbent. Its current pact, which it won in 2011, runs through February 2016 with a cap of just under $50M.

The EPA on Oct. 19 started a “market search” to evaluate potential contractors for the work, covering the EPA’s Office of Air and Radiation, Office of Atmospheric Programs, and the Climate Protection Partnership Division, which oversees Energy Star.

The scope of work includes marketing, public and media relations, new media, advertising, educational outreach and other similar endeavors centered on Energy Star and the EPA’s role in reducing greenhouse gas emissions.

The EPA is collecting responses through Nov. 2. Info: fbo.gov.

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