EXCULSIVE: Backwords Ad Gaffe may be Your Opening to This Ad Account

Steve’s breakdown: This is our first Man-on-the-Street report. It came in from our friends at ThinkCannon. We encourage all our subscribers to send in sightings like this. Though we don’t think the creative portion of this account will move, the media placement obviously could use some help.

EVERYWHERE, USA: About the company: The Foundation For A Better Life: “The Foundation for a Better Life began as a simple idea to promote positive values. We believe that people are basically good and just need a reminder. And that the values we live by are worth more when we pass them on.”

Here’s the entire ad:

Type and press Enter to search