Florida Seeks PR Firm for Latin America
Steve’s breakdown: Proposals are due May 20. View the “invitation to negotiate” at this link“.
TALLAHASSEE, FL: Visit Florida, the tourism marketing org for the Sunshine State, is reviewing its mid-six-figure Latin American PR account.
VF, which adopted a new strategic plan in September aimed to reach $100B in tourism spending by 2020, wants a firm to guide in-market events, press trips and day-to-day PR in Latin America, especially Mexico and Brazil.
Budget is $320,000. VF slates a 12-month contract with two renewal years.