Hack Reactors’ recruiting a CMO
Steve’s breakdown: Hack Reactor is a software engineering school and judging by the CMO job description below, would be a very challenging digital client. Anthony Phillips is the CEO and, of course, they don’t do phone number so slide him a not via LinkedIn or Twitter.
SAN FRANCISCO, CA: The CMO joins an executive team of strategic and tactical leaders to direct the company through high growth and pivotal brand development. As the executive owner of brand and marketing strategy, the CMO builds consensus to align executives around decisions in these areas. The successful candidate balances decisive leadership, persuasive presentation, and diplomacy when collaborating with our unique group of visionaries and founders. As an internal leader and an external influencer, the CMO will identify opportunities to differentiate and expand the reach of Reactor Core business.
The CMO will facilitate partnerships, propose expansion, and have an instinct for nuances in regional markets. We expect strategic contributions far beyond traditional revenue growth strategies and standard marketing roadmaps. The CMO will oversee a marketing department of 10+ contributors driving growth and profitability for five multischool brands under the parent Reactor Core brand. The CMO will lead this team in implementing a strategy to build our brands, attract more applicants across our network, and grow and maintain our relationships with the companies who hire our students.In addition to ensuring best practices in digital marketing, ad tech, email, website optimization, conversion, marketing research and brand development, a successful candidate will also propose creative ideas for presenting the full range of the Reactor Core experience to the media in a compelling way. For journalists, students, partners and beyond, you’ll share the incredible stories that unfold in our network with the world at large.Responsibilities: Provide leadership to empower teams, recognize potential and respect insightful thinking.Drive brand architecture and high-level campaign direction.Align all marketing efforts with cross-functional business and growth goals.Lead a creative team and agency to produce on-brand collateral. Develop a deep understanding of the current and potential audiences; lead audience segmentation both strategically and tactically.
Ensure the implementation of a relational database and data bridges for single keystroke data pulls about all audiences; direct team on strategic use of this data. Lead the development of the global parent brand identity, while overseeing brand and acquisition for a multischool portfolio with distinct sub brands. Oversee on and offline marketing programs and direct business relationships and spend with vendors. Direct marketing research to define audience perceptions, identify unmet demands, and anticipate brand and product/program opportunities.Oversee detailed reporting: summarize and analyze high-level performance in monthly KPI and ROI reports.Build models to represent the engagement and conversion lifecycle of a student and define lifetime value of continued brand connection. Own and manage a quarterly budget. Travel nationally and internationally to schools and other meetings as needed. QualificationsDesired Skills and Requirements10+ years of relevant experience in notable leadership roles with P&L ownership. Success in leading a company through major brand transitions, particularly through the establishment of a parent brand and rapid growth. Fluency in matching economies (matching markets) to the degree that you can apply them to our business (or explain why they do not apply.) Experience scaling an organization to significant size and revenues. Proven ability with data and analytics as a driver for strategic plans. Strong communicator.
Experience with change management a plus. History of building great teams and retaining talent.Prior work in a startup environment.