Minnesota Department of Transportation (MnDOT) seeks Multicultural Marketing

Steve’s breakdown: The featured video gives you an overview of the scope of work the department does. As for the pitch process: Questions regarding this RFP must be received by MnDOT no later than 2:00 p.m. Central Standard Time on Tuesday, January 10, 2012.

MnDOT anticipates posting answers to such questions no later than 2:00 p.m. Central Standard Time on Wednesday, January 11, 2012.

All proposals must be received no later 2:00 p.m. Central Standard Time on Wednesday, January 18, 2012. Please click here to view the proposals

ST. PAUL, MN: Project overview: This work is intended to increase MnDOT’s presence and relationships with Minnesota’s multicultural communities through ensuring multicultural expertise in marketing, communication, engagement and sustained presence. This includes the intention to achieve a sustained and relevant presence within multicultural communities that augments the multiple MnDOT offices that have established connections and presence within these communities, including the Affirmative Action Office, Office of Civil Rights and Office of Human Resources.

The purpose of this RFP is to solicit proposals from consultants with the demonstrated resources, expertise and abilities to provide a menu of optional strategic marketing and outreach services to help build relations, educate, inform and engage Minnesota’s many cultures for MnDOT’s Multicultural Marketing Program.

The services MnDOT is seeking include consumer research, advertising, special events, alternative language messaging/media. All paid media will come from Contract funds, and Responder’s should include those costs in their cost proposal. Paid media is anticipated to include print, radio, social and commercial (with the knowledge that some ethnic print media newspapers print at no cost).

Project Goal:

The goal of this project is to have a sustained presence in, improved relations with and engagement of Minnesota’s multicultural communities.

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