National Fertilizers calls for pitch: What more do I need to say?

Steve’s breakdown: Who knew there was another NFL with an advertising budget? We didn’t until this morning. And it’s in review with a 3 years contract.

DELHI, India: National Fertilizers Limited (NFL) has called for a pitch to empanel advertising agencies to issue display ads in newspapers. The account size is $100K annually. NFL is a Schedule A and Mini Ratna public sector company, and is the second largest producer of nitrogenous fertilisers in the country. The agencies will be empanelled for three years.

According to the selection criteria, the agencies should have an office in Chandigarh. The documents have to be submitted by October 19, 2011.

Complete farmer satisfaction through best services is the plank of NFL’s marketing strategy. The company has expanded its programme from improving crop productivity at the farm level to the overall development of the farming community.

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