Nevada Commission on Economic Development issues RFP

Steve’s breakdown: The RFP is due on June 23, 2011 @ 2:00 p.m to the State of Nevada, Purchasing Division, via e-mail at srvpurch@purchasing.state.nv.us. The RFP document can be downloaded here: http://purchasing.state.nv.us/services/1930.doc

For additional information, please contact: Marcy Troescher, Purchasing Officer, mtroescher@purchasing.state.nv.us, (775) 684-0199

And as usual, the first question will be what’s the budget but be gentle when asking. They get pounded with that one every time.

CARSON CITY, NV: The Nevada Commission on Economic Development (NCED) is seeking proposals from qualified innovative, full-service marketing agencies to market the State and the Commission to local, national, and international decision-makers. The selected vendor will be expected to handle strategy, branding, advertising, web design/development, collateral, and other marketing duties as assigned. The State may award one or more contracts as a result of this RFP, as determined to be in the best interest of the State. The State will not guarantee a minimum level of business to any awarded vendor.

Here’s the scope of work as outlined in the RFP:

The State anticipates an increase in qualified out-of-state business leads, as well as in-state requests for assistance as a result of this project.

3.1 Marketing Strategy and Execution

The selected vendor will be expected to develop innovative, effective, and efficient marketing strategy and campaigns to highlight Nevada as an attractive place to operate a business.

3.1.1    Vendors should describe expected strategy and plans for execution in the technical proposal.

3.1.2    Multiple marketing strategies may be needed to include local, national, and international campaigns that appeal to businesses across targeted sectors.

3.1.3    Strategies may include paid advertising (including the media buying), trade show attendance, brand management and other innovative marketing strategies.

3.2 Website maintenance and optimization

NCED has recently redesigned its website and has seen a measurable increase in lead generation as a result.  Web-based marketing is a major component of NCED’s strategy as it acts as the 24-hour sales team for the agency.  Website maintenance should include optimization, improvement, and new ways to engage the online community.  This should include both the strategy and management of a successful social media platform as well.

3.2.1      NCED does not anticipate a redesign of its website, but ongoing maintenance and optimization will be required.

3.2.2      Vendors should submit with each copy of the Part I Technical Proposal examples of other websites they have created, either as screen shots or on CDs.

3.3 Collateral Design

NCED recently went through a redesign of its collateral and isn’t looking for a complete design; however, there may be some modifications necessary pending the outcome of the State’s Legislative session in June 2011.

3.3.1      Based on legislative outcomes, there may be necessary design changes required.  These changes may touch collateral materials, including brochures and trade show collateral, as well as paid advertising design.

3.3.2      Vendors should submit with each copy of the Part I Technical Proposal examples of other collateral they have designed.

3.4 Miscellaneous

The selected vendor may be required to respond to miscellaneous requested projects that include tight turnaround times.  These projects may include small print design and coordination (like letterhead, business cards, etc).

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