New Hampshire Housing Finance Authority issues RFP for PR & Marketing Services

Steve’s breakdown: The proposals should be submitted by 4:30pm on August 5, 2011 to Jane Law, (if that’s her real name 🙂 ) Director, Communications, New Hampshire Housing Finance Authority, 32 Constitution Drive, Bedford, NH 03110 or jlaw@nhhfa.org. The link to the RFP is here.

BEDFORD, NH: The Authority has long issued its own press releases, however, limited staffing precludes  our ability to create effective relationships with media outlets. Therefore, the agency does  not always garner much attention from the media in story placement. In addition, while  staff has some experience in marketing our programs – particularly our mortgage  programs – that experience, along with limited staff resources, precludes New Hampshire  Housing from being experts at advertisement placement.  Our objective with this Request for Proposals is to hire a qualified contractor (or  contractors) who can assist New Hampshire Housing in gaining better coverage for  stories generated, assist staff in creating and disseminating stories that celebrate  successful program outcomes, and place advertising for our programs to best utilize  scarce marketing resources. A more detailed description of what we hope to achieve with  this project is listed in the “Specifications” below

The Authority has identified a need to obtain outside services to:
• Assist in developing an improved public information and media strategy for the  agency and its programs.
• Secure optimal placement of press releases and other non-paid media to promote  the Authority’s brand and its programs.
• Work with Authority staff to identify and write human interest stories to  demonstrate the success of our housing programs
• Work with Authority staff on an “as needed” basis for unexpected public and  media relations issues
• Place advertising to best promote the Authority’s mortgage program and Home  Buyer/Home Owner website.
• Work with Authority staff and sponsors of multi-family housing developments to  create events to highlight the effective use of public resources and promote the  positive message of affordable and workforce housing.

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