Steve’s breakdown: We predicted with was going to happen in back in June when we reported Biggest PR account expansion ever!!

Whether you like it or not, the entire industry and its consumers must be aware of the new healthcare system. We suspect there will be many more like this. This time it’s Nevada.

CARSON CITY, NV: The state of Nevada is seeking a communications firm to promote its health insurance exchange. The state is referring to the system as “The Silver State Health Insurance Exchange.” The exchanges are marketplaces where consumers buy insurance and insurers sell plans. The Affordable Care Act mandates that states create exchanges by January 1, 2013, so individuals and small employers can purchase coverage from them by the start of the following year.

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