Ohio seeks social media campaign to curb overdoses
Steve’s breakdown: Proposals are due April 20th. Contact me for the RFP.
COLUMBUS, OH: Ohio is looking for an outside firm to develop a social marketing campaign aimed to cut down on unintentional drug overdoses as the state faces rates among the highest in the nation.
Ohio logged 18.2 of such overdose fatalities per 100,000 people in 2013 as the deaths surpassed motor vehicle fatalities as the leading cause of death in the Buckeye State.
Prescription opioids are involved in more than one-third of unintentional overdose deaths.
Ohio wants a firm to engage and educate prescribers, as well as raise awareness among patients and the public of appropriate prescribing practices.