Oregon State University issues RFP

osu_bannerSteve’s breakdown: Proposals are due April 15. Email me for the RFP

Here’s the scope of work: OSU is obtaining the services of a marketing firm to create a differentiating brand platform strategic plan that will be used to increase OSU’s overall brand awareness and impact in local, regional, national and international markets.

CORVALLIS, OR: Oregon State, the 148-year-old public research institution, is looking for an agency to create a new brand “vision” and message.

OSU’s division of university relations and marketing released an RFP this week to burnish its global brand, three years after it revised its marketing communications plan and after tapping a higher education firm to assess its image in 2015.

The university, which has more than 30,000 students, wants to define its “brand audience” and create messaging to “elevate that audience’s perception” of OSU via integrated marketing on a global scale.

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