Promoting Citrus in Canada: RFP

Promoting Citrus in Canada: RFP

Steve’s breakdown: Proposals are due to Florida Department of Citrus on February 7th. Send five copies in an envelope labeled “RFP #1908, Canada Retail Marketing and Public Relations” to:Dianne Screws, Director of Purchasing & Support Services
605 E Main Street
Bartow, Florida 33830

Here’s the RFP Canada Retail Mktg and PR_final

BARTOW, FL: The Florida Dept. of Citrus is looking for a firm to develop a PR plan to support the sale of fresh oranges, grapefruit and juices in Canada.

It has budgeted $800K to $1.2M per-year for the two-year contract. The pact has a option to renew for an additional three years.

The desired PR firm will have the capability to operate throughout Canada, but especially in Ontario, Quebec and the Atlantic provinces.

It will have experience managing customer engagement and handling retail marketing programs from both a consumer and trade angle, according to FDOC’s RFP.

The firm will provide media and influencer outreach, social media, digital design development, surveys and research services.


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