RFP: Arkansas Tech University
Steve’s breakdown: The RFP documents can be seen at this link: RFP Responses are due April 24th. Good luck!
RUSSELLVILLE, AR: Arkansas Tech University is seeking sealed proposals from qualified firms to provide marketing and advertising services focused on brand awareness, student recruitment, legislative efforts and capital funding initiatives. Arkansas Tech University seeks to engage an agency who will collaborate with the Office of University Marketing and Communication to assist in raising the stature and reputation of the university through media buying and positioning. As needed, the agency may also be engaged in the creative strategy process.
This Request for Proposals (RFP) outlines basic requirements for services to be provided. Arkansas Tech University is the client and makes no guarantee as to the number and size of projects, which may be awarded under this proposal. Arkansas Tech University’s Office of University Marketing and Communication will be the firm’s point of contact throughout the contract and will coordinate the professional services required of the firm. The term for the agreement will be one (1) year with an option to renew for three (3) additional one-year terms if mutually agreed upon by Arkansas Tech University and the firm.