South African Tourism on the hunt for Global Ad Agency

South African Tourism on the hunt for Global Ad Agency

Steve’s breakdown: This global account review includes advertising, digital and media planning and buying activity.

The only thing off about this is they put some of this work in review back in May. We reported on it with the headline: Digital/Social Media in Review at South African Tourism

JOHANNESBURG, South Africa: The South African Tourism body said it is looking for “innovative agencies/service providers” to help it make a “quantum leap forward” through the development and execution of a fully integrated marketing effort over the next five years.

UM won the estimated £20 million global media account for South African Tourism in January 2011.

Ogilvy & Mather has worked on the organisation’s advertising in the past.

The tender is split into four parts: formulating a global marketing business strategy for 2015-2020; the buying and placement of media; execution; and providing an online solution or platform.

The execution section of the brief is divided into above-the-line advertising, below-the-line advertising, PR, digital, mobile, content and social media.

South African Tourism aborted an attempt to hire a UK digital agency in March.


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