South Dakota finally puts Tourism Advertising in review

Steve’s breakdown: I don’t like to give creative a hard time but the “Great Faces, Great Places” campaign looks like something from the 80s. Get all the info here.

PIERRE, SD: The South Dakota Department of Tourism is formally reviewing its advertising and marketing agency contract. The Department of Tourism is seeking the professional services of a single marketing agency or multiple agencies to work as collaborative partners in the development, implementation, and evaluation of a comprehensive marketing program to promote South Dakota as a travel destination to regional, national and international markets. The RFP is to identify the most qualified agency or agencies to carry out all aspects of the South Dakota Department of Tourism’s marketing and advertising objectives.

The RFP consists of two components:
COMPONENT ONE: Creative Production, Media Buying, Branding, Research and Public Relations
COMPONENT TWO: Interactive Services, Web Development and Digital Marketing

Schedule, with the exception of deadline to submit proposals, is subject to change at the state’s discretion:

RFP Released    March 02, 2012
Deadline for Questions    March 16, 2012
Responses to Questions    March 23, 2012
Deadline to Submit Proposals    April 27, 2012, 5:00PM CST



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