UCLA is recruiting a CMO
Steve’s breakdown: UCLA
The job description is below.
LOS ANGELES, CA: The Chief Marketing Officer will be responsible for creating innovative marketing strategies that will build the UCLA Extension and Continuing Education brand, leading to increased awareness, revenue generation, relevance and higher level of exposure to target audiences. The CMO reports to the Dean (and as needed Executive Vice Chancellor) and will drive the vision for key functional areas which include: integrated marketing and strategy; design; production; analytics & insights and digital which together are comprised of 40 professional and support personnel with an annual budget of over $10 million.
As a change agent and ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect, the CMO is expected to take UCLA Extension and Continuing Education brand to the next level which will entail wide national and international exposure.
As subject matter expert, the CMO will lead the charge in growth and development of domestic and international programs with an eye on consistent strategic growth and business development within each area. CMO will spearhead the marketing planning process and lead the organizational efforts to articulate research, evaluate and promote cost-effective marketing and advertising strategies and strategic ventures consistent with UCLA Extension’s vision, mission, and goals.
Additionally, this position is charged with coordination of other external activities undertaken by the Dean (these include fundraising, special events, and business development) and will serve as central contact with UCLA institutional relation’s offices and other campus leaders.
Percentage of Time:
Qualifications for Position
1. 10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.
2. Previous experience in managing marketing functions in a large organization on a strategic level as well as demonstrated knowledge of the marketing field, specifically brand management; market research; direct marketing; creative services; publication; advertising; electronic marketing (e-mail and web); database marketing; and media relations.
3. Strong working knowledge of marketing systems, databases, and analytical support tools for managing and using various forms of customer/transactional data.
4. Demonstrated leadership ability, creative and innovative problem-solving skills, and a strong commitment to service excellence. Ability to be proactive, flexible, and collaborate as a team leader.
5. Knowledge and management skills to provide direction and guidance to a fully functioning marketing department.
6. Experience and demonstrated skill in supervision, including hiring, orienting, training, organizing workflow, delegating responsibility, providing direction, monitoring and evaluating performance, and coaching and counseling as necessary.
7. Outstanding organizational and analytical skills to manage multiple projects and perform efficiently and courteously in a fast-paced and chaotic environment with a fluctuating workload, conflicting and competing priorities, and frequent distractions and interruptions.
8. Excellent written communication skills, specifically writing skills, to compose a variety of documents (correspondence, narrative/statistical/analytical reports, policies, procedures, project and grant proposals, job descriptions, and publicity materials) that are logical, concise, and grammatically correct. Ability to gather and analyze data.
9. Excellent interpersonal skills and demonstrated ability to initiate and maintain cooperative, collaborative, effective working relationships with academic and staff employees, campus faculty and administrators, and the public.
10. Ability to interact with others in a direct, cooperative, and tactful manner and with a professional demeanor.
11. Demonstrated proficiency and capabilities with personal computers and software, and the Web. Working knowledge of standard computer office applications such as Microsoft Outlook, Word, Excel, Access, PowerPoint or other productivity software.
12. B.A. or B.S. in a related field or equivalent experience in Business or Marketing. MA/MS or MBA preferred.