University of Louisville Seeks PR Firm (it’s about time)

University+of+Louisville+RattiSteve’s breakdown: My boy Rick Pitino sure has made a mess down there. Well, it’s good news for y’all cause now there’s biz to go after. There is an RFP out there so if you’re interested, I’ll help you track it down>

LOUISVILLE, KY: The University of Louisville is in the process of hiring a public relations agency to raise its national profile. This move comes at a time when the university finds itself facing a handful of PR challenges.

According to the university’s request for proposal U of L wants a firm to help build the university’s national brand while “focusing on quality and accomplishments.”

The University of Louisville has issued a request for proposals from public relations firms.

The winning agency also will develop both long- and short-term marketing strategies as the university embarks on its next $1 billion to $2 billion fundraising campaign, the story said.

The new agency contract will run from the start of December through June 2016, with the option of an extension. There also is the potential for a second two-year contract to run through June 30, 2018. Bids for the contract are due by Nov. 20.

The new RFP comes as U of L is battling bad publicity on a couple of fronts.

The university, of course, is in the headlines for allegations stemming from self-described “escort queen” Katina Powell, who claims she both plied men’s basketball recruits with strippers and prostitutes and was paid to do so.

U of L also hit the national news around Halloween after president James Ramsey and his staff were photographed wearing Mexican-themed garb.

That story generated a short piece in PR Week’s regular feature, ” The 7 stories PR pros need to know on Friday morning, 10.30.2015.”

Louisville Business First asked to see a copy of the RFP and was advised to file an open records request. That request has been submitted but was not immediately fulfilled.

U of L spokesman John Karman would not discuss the RFP or say whether it relates to the current controversies. He also declined to say if the university currently has a firm handling PR and whether a new contract would supersede prior contracts.


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