Virginia Tech issues recruitment advertising RFP

Steve’s breakdown: We are going to be posting more recruitment account news here at the Ratti Report. If you have a suggestion of another industry you’d like us to cover, please drop us a note. As for this account, the RFP is due May 24, 2011 at 3:00 PM and the entire RFP can be viewed at the URL at the bottom of this post. And BTW: As you probably remember, Virginia Tech has a bit of a PR issue so keep that in mind. Here’s a taste of what they are looking for:

BLACKSBURG, VA

I. PURPOSE:

The purpose of this Request for Proposal (RFP) is to solicit sealed proposals to establish a contract through competitive negotiations for Advertising Services by Virginia Polytechnic Institute and State University (Virginia Tech), an agency of the Commonwealth of Virginia.

II. CONTRACT PERIOD:

The term of this contract is for One year(s), or as negotiated. There will be an option for Four One year renewals, or as negotiated.

III. BACKGROUND:

Virginia Tech departments place ads in various publications for employee recruitment, to advertise department- sponsored programs and events, and to market their department in general. Some of the university’s high volume advertisers include the Northern Virginia Center, Department of Human Resources, University Relations and Athletics Department.

It is estimated that the university spends over $300,000 per year on recruitment and display advertising. Annual expenditures are approximately $150,000 for the Washington Post, $100,000 for the Roanoke Times, and $65,000 for the Chronicle of Higher Education. Other publications utilized include the Richmond Times Dispatch and the Virginia Pilot.

RFP URL:

http://www.purch.vt.edu/html.docs/bid_administration/upload/0015733_052411_.pdf

 

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