Steve’s breakdown: Let’s be very clear: this PR review is being done by their ad agency R&R. Nonetheless, Las Vegas tourism is a great story and you should make it part of yours. Here’s the RFP and it’s due 4/03/13.

LAS VEGAS, NV: The selected agency will provide strategic direction and program execution for R&R, LVCVA, Las Vegas and Southern Nevada within the areas of:

 Media Relations – generate significant consumer media coverage in local and national consumer and business/trade media outlets.

 Event Planning (including FAM trips) – In-destination and in Canada.

 Media Measurement – Have sophisticated understanding and deep experience with media measurement practices and tools. As part of the retainer (with no additional expenses billed to R&R), provide detailed media measurement reports and metrics documenting media relations placements and ROI, using one of the trusted, industry- recognized media monitoring and measurement tools.

 Event Sponsorships – Expertise identifying and executing collaborative media and event sponsorships with appropriate business, industries and organizations interested in being affiliated and associated with the Las Vegas destination and brand.

 Film/TV Production Facilitation – Experience and industry contacts in facilitating and coordinating opportunities for Las Vegas to be included in television and movie projects based or shooting primarily in Canada.

 Brand Education – Expertise in executing strategies, campaigns and tactics that create awareness, drive buzz and drive visitation to destinations or products consistent with Las Vegas generally, and for specific and relevant targeted events and activities

 Account Administration – Ability to provide professional administration of the account, including accurate and timely submission of media value reports, event post-mortems, and retainer and expense invoices.

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