Like Sunday Newspaper Hospital Advertising?

Steve’s breakdown: Mount Sinai selects chief marketing and communications officer and we’re wondering what kind of big production TV campaign will be next. Maybe a call is in order.

NEW YORK, NY: Mount Sinai Health System appointed David A. Feinberg senior vice president and chief marketing and communications officer.

Here are four things to know:

1. Mr. Feinberg most recently served as vice president and chief marketing officer at the Dana-Farber Cancer Institute in Boston.

2. Previously, he worked for nearly two decades at New York City-based NewYork-Presbyterian Hospital, where he was chief marketing officer from 2012-16.

3. He has also led the healthcare practice of The Seiden Group, an advertising and marketing firm.

4. Mr. Feinberg holds a master’s in management from Northwestern University’s Kellogg School of Management in Chicago.


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