15,227 store client seeks CMO

15,227 store client seeks CMO

Steve’s breakdown: If you have a possible  replacement, you just might have a new client!

Here’s the position post for General Dollars’ Vice President, Chief Marketing Officer

GOODLETTSVILLE, TN: Company Overview

Dollar General Corporation has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Dollar General operated 15,227 stores in 44 states as of November 2, 2018. In addition to high-quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills, and PepsiCo. Come grow with us!
General Summary:
This position is responsible for developing marketing and advertising policies, programs and strategies to align business plans with organizational objectives. Partners with management team to ensure the best possible service and effective communications to company customers. Collaborates with multiple internal and external constituents to deliver impactful marketing across multiple mediums.

Job Details

  • Develop marketing plan and budget in support of organizational strategy and objectives.
  • Direct implementation and execution of marketing, advertising and promotional initiatives.
  • Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements.
  • Partner with merchants to ensure alignment with all vendor rebates/funding
  • Provide comprehensive thought leadership on emerging marketing trends, including but not limited to, digital, social media, etc.
  • Utilize direct market research, competitive analysis and customer behavior insights to inform business decisions


  • Demonstrates ability to develop/lead the Company to a more competitive position.
  • Demonstrates results-oriented leadership focused on remaining relevant in an ever-changing industry.
  • Strong financial analysis skills sufficient to provide technical, operational and strategic leadership to management.
  • Demonstrates ability to analyze, understand and help problem-solve complex issues faced by high-growth retailers.
  • The ability to manage in a high-growth, rapidly changing corporate environment.
  • Demonstrates ability to produce results by leveraging resources, maintaining tough expense management, and managing key initiatives effectively.
  • Ability to effectively recruit, assess and develop personnel. Strong “hands-on” performance management abilities.
  • Ability to work and communicate effectively with all levels of staff and management.

Bachelor’s degree in business, marketing, or advertising required. MBA preferred. Minimum of 10-15 years of retail leadership experience with 5 or more years executive management experience in a large multi-unit retailing company.


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