200 location fast-casual with no AOR gets CMO
Steve’s breakdown: Corner Bakery Cafe is the company and Donna Josephson is the new CMO who most recently served as CMO at Fazcoli’s.
DALLAS, TX: Corner Bakery Cafe announces that Donna Josephson has joined the company as Senior Vice President and Chief Marketing Officer. She brings more than 20 years of restaurant marketing experience in developing and implementing innovative brand strategies and marketing programs to drive results. She most recently served as CMO at Fazoli’s where she launched a new restaurant interior design, catering program, online ordering, and the brand’s loyalty app.
“Donna brings a wealth of experience in strategically building great brands,” said Corner Bakery Cafe CEO Frank Paci. “She is a great addition to our team and we look forward to her leadership in growing the Corner Bakery Cafe brand.”
Josephson brings to Corner Bakery Cafe years of progressive brand management and marketing leadership with iconic restaurant brands, such as McAlister’s Deli, Wendy’s, Applebee’s, and Chick-fil-A. Josephson has been responsible for spearheading media planning and product testing as well as building franchise and operations partnerships. While at Wendy’s she won the R. David Thomas Outstanding Management Award that recognized her efforts to support operations.
“I am thrilled to be joining a brand I have always admired,” said Josephson. “I look forward to working with the dedicated Corner Bakery Cafe team and Franchisees as we continue to grow the brand together.”
Josephson holds both a Bachelor of Science degree and an MBA in Business Management from Ball State University in Muncie, Ind.
About Corner Bakery Cafe
Corner Bakery Cafe is a fast-casual restaurant serving breakfast, lunch and dinner to guests in 26 states and Washington, D.C.Established in 1991, Corner Bakery Cafe restaurants are owned and operated by CBC Restaurant Corp. with nearly 200 company-owned and franchised locations around the country. Founded on a philosophy of creating a place for people to relax and gather with family and friends, Corner Bakery Cafe features innovative, seasonal menu options while delivering a premier bakery cafe experience in the heart of neighborhoods everywhere. For more information, visit www.cornerbakerycafe.com.