Account review prediction in the Restaurant biz

Steves breakdown: They are talking about reinvigorating the company’s creative campaigns with their new CMO and COO. Contact CKE as soon as possible.

CARPINTERIA, CA: Carl’s Jr. and Hardee’s parent company CKE Restaurants Holdings is making major changes at the top, including two strategic appointments and a promotion, according to a news release.

The brand has named Jeff Jenkins as its CMO; Tom Brennan joins as COO; and Chip Seigel has been promoted to chief legal officer. Jenkins is a veteran of Whole Foods and Taco Bell, while Brennan most recently served in multi-unit leadership with 7-Eleven.

Jenkins will focus on reinvigorating the company’s creative campaigns. Brennan will work with franchisees to drive sales by rebuilding back-of-house operations to create store-level efficiencies. In his new role, Seigel will oversee the legal department as part of the management team for the company, the company said.

Jenkins is credited with taking Whole Foods into the digital era and helping the company become a leading grocery delivery service in less than two years.

At 7-11, Brennan held a variety of roles, including store operations, merchandising, and store development as well as multi-unit leadership.

“I’m proud we’ve attracted top talent and am excited to welcome both Jeff and Tom to CKE,” CEO Jason Marker, said in the release. “Both are dynamic leaders with years of valuable food industry experience that will define CKE’s future and position within the marketplace. … Coupled with a strong operational team, these changes will ensure continued transformation of the company and its culture — while still delivering amazing quality food our fans love.”


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