Border Brand Bets On Bringing Back the Bang!

Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with this former $3 million account to move back to its former ways.

DALLAS, TX: Matt Hood has been tapped to lead On The Border Mexican Grill & Cantina as president and CEO.

Hood previously held leadership positions at The Habit Burger Grill and BJ’s Restaurants as chief marketing officer in addition to serving as senior vice president of Marketing and Brand Development for Carino’s Italian Grill.

“I am very excited about the future of On The Border,” Hood said. “This is a world-class brand with a unique position in the casual dining industry thanks to its vibrant experience, its attractive off-premise offering and a strong licensing presence. I look forward to working with the team to help this brand reach its enormous potential.”

Hood is respected in the industry for his work as the co-chair of Dine Out for No Kid Hungry and an industry consultant for Alphabet Inc.’s Google. He also serves on the Operator Advisory Board for Technomic and is a former board member and former co-chair of the National Restaurant Association’s Marketing Executives Group (MEG).

“Matt Hood is a proven performer when it comes to moving brands forward,” said Michael A. Klump, founder and president of Argonne Capital Group, which owns On The Border and other restaurant brands. “We have been laying the groundwork to achieve great things, and we are excited to add his strategic and disciplined leadership to capitalize on the opportunities before us.”

Hood is a graduate of Kellogg Graduate School at Northwestern Univ., where he earned a master’s degree in Business Administration. He also holds a bachelor’s degree in Advertising and Public Relations from Texas Christian Univ.

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