Boston in Colorado plucks CEO from Box: This is All Code . . .

Steve’s breakdown: We are talking about Golden, Colorado based Boston Market who just hired their CEO from Jack-in-the-Box. She also used to be the CMO at Denny’s and you know how much we love CMOs turned CEO! Expect Boston Market to notch up marketing with a new agency that’s more “retaily”.

GOLDEN, CO: Boston Market has named Frances Allen, left, CEO, effective immediately, the rotisserie chain based in Golden, Colo., said on Tuesday. She replaces George Michel, who is retiring.

Allen had been president of Jack in the Box since October 2014. Before that she was executive vice president and chief marketing officer of Denny’s. She also has worked at Dunkin’ Donuts, Sony Ericsson Mobile Communications, PepsiCo and Frito-Lay.

“I am delighted to join the Boston Market team and lead this great company into its next chapter of strategic growth, brand building and culinary innovation,” Allen said in a press release announcing her appointment. “No other restaurant concept is more responsible for the rising popularity of rotisserie cooking and we see significant runway for further building the Boston Market brand. I am proud to lead a team whose top priority is serving high-quality, delicious, healthy and affordable home-style rotisserie meals to our guests.”

Outgoing CEO Michel said it had been an honor “and the highlight of my career” to lead the chain of more than 450 locations in the United States.

“Frances is both a strategic and operational leader, and I am confident that Boston Market will benefit greatly from her deep experience and expertise,” he said.

Allen grew up in Basingstoke, England. She graduated from the University of Southampton in 1983 after studying math and actuarial sciences. She briefly served as an officer in the Royal Army Corps, having trained at the Royal Military Academy Sandhurst, before starting her career in advertising, first in London and then in Asia, before arriving in the United States.

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