Casual Dinning Experience with Frozen Cocktails Needed
Steve’s breakdown: Remember El Torito and Chevys Fresh Mex? Well both, along with 4 additional restaurant brands, are being reborn. Xperience XRG Restaurant Group is the company and Randy Sharpe is the new CEO and Steve Greer is the CMO.
So get your margarita on and salt this taco.
Z Capital was already a part owner of the company when it agreed to buy the Cypress, Calif.-based chain operator.
James Zenni, Z Capital’s CEO, said the company under its new name and leadership would seek to expand both organically and for acquisitions.
“We look forward to this next chapter with Xperience XRG as we pursue organic growth opportunities to expand our national footprint and simultaneously enhance the portfolio through strategic acquisitions to drive value for our stakeholders,” Zenni said in a statement.
Rahul Sawhney, senior managing director for Z Capital, said that the rebranding of Real Mex to Xperience “speaks to an unfettered focus on the highest standards of everything that goes into guest experience.”