Sandwich joint just got some deep pockets for advertising

Steve’s breakdown: Bruegger’s Bagels is the brand and JAB Holdings are the pockets. They also own Peet’s Coffee, Caribou Coffee, Krispy Creme, Stumptown Coffee Roasters, Intelligentsia Coffee and the Keurig Green Mountain brand so calling them is never a bad idea.

DALLAS, TX & Luxembourg: JAB Holding Company, the Luxembourg-based private equity firm, continues to expand its U.S. portfolio at a rapid pace. The company has entered into an agreement to buy Bruegger’s Bagels from Le Duff America, the Dallas-based parent of la Madeleine French Bakery & Cafe. Terms of the transaction were not disclosed.
JAB’s U.S. holdings include Peet’s Coffee, Caribou Coffee, Krispy Creme, Stumptown Coffee Roasters, Intelligentsia Coffee and the Keurig Green Mountain brand. Prior to Bruegger’s, its most recent acquisition was Panera Bread, which it bought earlier this year in a deal valued at about $7.5 billion.
Bruegger’s operated 269 locations at the end of last year, according to Nation’s Restaurant News.

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