Golf Retailer now ready for the Blue Tees is ready for Blue-Chip agency

Steve’s breakdown: PGA Tour Superstore is moving full-speed ahead with its experiential store concept and we expect their marketing budget to double. But are they just going to hand that to anybody? You might want to check in with Dick Sullivan at He’s the Chief Executive Officer.

ROWEL, GA: The retailer is coming off a record year, with overall sales growth of 23% and a 15% rise in same-store sales. E-commerce comp sales grew by 42% year-over-year.

“Our focus on integrating the e-commerce business into the mix for a solid omnichannel presence is paying off,” said Dick Sullivan, president & CEO, PGA Tour Superstore, which operates 31 stores. “We have tripled our store count across the United States and plan to aggressively grow our brick-and-mortar business by 50% over the next three years.”

The retailer is a part of The Blank Family of Businesses, which includes the Atlanta Falcons, Atlanta United FC, Mercedes-Benz Stadium, The Arthur M. Blank Family Foundation and Mountain Sky Guest Ranch. Company chairman Arthur M. Blank founded The Home Depot and has applied the same approach and business practices to PGA Tour Superstore.

“At PGA Tour Superstore we’re using the same philosophy that drove The Home Depot’s success and revolutionized the home improvement industry,” said Blank. “We offer a variety of products at value prices, incredible services and employ the best associates to provide a level of customer service that keeps visitors coming back because they love the experience.”

All PGA stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, the stores offer an extensive selection of men’s, women’s and juniors’ apparel and footwear.


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