BtoB New CMO Report

Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs.

Sungard Availability Services Appoints Kathy Schneider as New Chief Marketing Officer

 WAYNE, PA: Sungard Availability Services® (Sungard AS), a leading provider of information availability through managed IT, cloud and recovery services, has appointed Kathy Schneider as Chief Marketing Officer reporting directly to Andrew A. Stern, Sungard AS’ Chief Executive Officer.

MILPITAS, CA: FireEye, Inc. (NASDAQ: FEYE), the intelligence-led security company, today announced that Vasu Jakkal, who has driven growth and business transformations as a marketing executive with Brocade and other technology firms, has joined the company as chief marketing officer (CMO). Jakkal reports to FireEye CEO Kevin Mandia.


Optimizely Hires Carl Tsukahara as Chief Marketing Officer to Lead the Next Phase of Growth

SAN FRANCISCO, CA: Optimizely, the world’s leading Experimentation Platform, announced that Carl Tsukahara has joined the company as chief marketing officer. An expert in scaling global marketing operations, Tsukahara will be responsible for Optimizely’s global marketing strategy and execution as the company continues to expand it’s presence with enterprise customers.

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