Another retailer expands to fill Toys “R” Us void: What about advertising?

Steve’s breakdown: Go! Retail Group is launching a new “Toys Express” concept in 13 former Toys “R” Us Express locations across the country but they have not thought about advertising yet. (At least advertising we can see + there’s more to pitch . . .)

Here’s the corporate number, 888-422-5637, and Marc Winkelman is the CEO.

AUSTIN, TX: Go! Retail Group is hoping to attract more holiday toy shoppers this year.

Go! Retail, the largest pop-up retailer of calendars, toys and games in the U.S., has launched a new “Toys Express” concept in 13 former Toys “R” Us Express locations across the country. The toy destinations are part of the more than 750 stores that Go! Retail willl operate this holiday season. (The total also includes 80 year-round stores in malls and outlet centers.”

In addition, Go! Retail will expand toy and game stores to more than 400 of its locations.

“With the change in the retail landscape this year, Go! Retail Group is excited to expand our toy and game business to meet the needs of consumers nationwide,” said Marc Winkelman, CEO. “2018 is our 26thyear of operating pop-up stores. In partnership with our vendors and shopping center developers, Go! is uniquely positioned to expand our successful toy and game business to new locations.”

Go! Retail is the largest operator of pop-up stores in the world, with operations in six countries. The business started with calendars and has since grown up to include toys, games, t-shirts and books. Additionally, Go! owns and operates Fuego and Attic Salt, hipster brands that give a nod to the company’s hometown of  Austin, Texas.

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